SelfiePay by Mastercard – Cartoon of the week

Smile, you’re paying!

This summer, MasterCard will allow 14 countries to pay online … with selfies! Yes, that will really happen.

This deployment is the culmination of a project that MasterCard has been working on for months now.

“Selfie Pay” and fingerprint recognition have been tried out in the Netherlands by more than 750 customers of ABN AMRO Bank.
Following this test phase, 90% of them declared they were ready to adopt these biometric identification techniques rather than use the good old PIN code.

To authorize your payments, you’ll just have to blink!
More specifically, when it’s time to pay, after filling out your MasterCard details, you will have the choice between fingerprint recognition or facial recognition. If you go for the selfie option, you will have to open an app designed for this purpose.

The app will then scan your face, and if it recognizes it (but what if it doesn’t, right?), it will validate your payment.

To prevent piracy or the use of a photo of your face, you’ll have to blink. In front of your phone’s lens.

Yes, it will be weird at first but, don’t worry, you’ll get used to it!

Stay tuned for more fun cartoons!

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Brahim Jaouane

I am a Digital Marketing specialist specialized in SEO at eXo Platform. Passionate about new technologies and Digital Marketing. With 10 years' experience, I support companies in their digital communication strategies and implement the tools necessary for their success. My approach combines the use of different traffic acquisition levers and an optimization of the user experience to convert visitors into customers. After various digital experiences in communication agencies as well as in B2B company, I have a wide range of skills and I am able to manage the digital marketing strategy of small and medium-sized companies.