Cartoon of the Week – IBM Catching Clouds, Acquires Gravitant

“IBM buys Merge HealthCare”, “IBM buys Strong Loop”, “IBM buys Cleversafe”… IBM even bought The Weather Company, leading to lots of jokes, most of which, we have to admit, were funny.

Many posted thoughts such as “What if IBM, in its crazy pursuit of the cloud business, got confused about the meaning of ‘cloud’?”

IBM is seemingly undergoing what we could call a shopping mania, but when it comes to the cloud, no jokes are allowed!

While it remains clear that IBM is doing its utmost to ensure its place in the cloud business, it is now getting into what is considered necessary for big companies: the hybrid cloud. This move is supported by the company’s acquisition of the cloud broker Gravitant.
“Gravitant […] will be a key component as we broaden our hybrid cloud services”, says Martin Jetter, senior vice president for Global Technology Services at IBM.

With that much buying and merging, one wonders in what direction IBM is heading.

Stay tuned!
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Brahim Jaouane

I am a Digital Marketing specialist specialized in SEO at eXo Platform. Passionate about new technologies and Digital Marketing. With 10 years' experience, I support companies in their digital communication strategies and implement the tools necessary for their success. My approach combines the use of different traffic acquisition levers and an optimization of the user experience to convert visitors into customers. After various digital experiences in communication agencies as well as in B2B company, I have a wide range of skills and I am able to manage the digital marketing strategy of small and medium-sized companies.