Cartoon of the Week: Artificial intelligence to protect your social life

Social networks are using artificial intelligence (AI) as a weapon to fight against bot accounts and trolls and to help you protect your social life and in some cases your reputation.

It all started when bots attempted to cause political chaos and damage public trust a couple of years ago. Many social networks got involved in this war including Facebook, Twitter and Google.

Artificial Intelligence

Facebook CEO Mark Zuckerberg believes that AI is the solution to Facebook’s flaws and so do the rest of the networks; Google claims to be an AI-first company and Twitter wants to use AI to stamp out trolls.

Even if bots can fake IP addresses, they still can’t fake how a person would interact with a device. This will be one of the ways that AI will verify that you’re human and not a bot. Using AI it will be easier to detect movements like breathing, the speed of tapping on the screen of human beings and then compare them.

“It is already pretty much a fundamental part of everyday life,” Michael Connor, the executive director of Open MIC, a technology policy nonprofit, says. “AI is becoming part of the way we listen to music, how we handle our medical issues, and how we drive our cars.”

Fighting technology with technology seems to be the only way to tackle this problem. Companies seeking to leverage AI for social network moderation and user verification can benefit from specialized ai development services to create sophisticated algorithms and systems. But there are risks. AI is like a baby that is still learning how to walk and it will certainly make mistakes. Tech companies are perfectly aware of this and hope that the algorithms will learn from their mistakes in order to improve.

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I am a marketer and social media junkie. I work to optimise eXo’s online brand with content, social media technologies and digital marketing. I mainly write cartoons but I am also a big fan of topics related to internal communications in the digital workplace. I would love to connect with you, so get in touch and join our LinkedIn group ‘Intranet & Digital Workplace’.
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