Cartoon of the Week – YouTube turns Red

YouTube Red opens shop right next to Spotify and Netflix!

When Google acquired YouTube, it implemented a huge advertising system for contextual video … which sounds like a LOT of money.

We can all agree that YouTube is, today, the world’s biggest and most influential video platform. However, being first doesn’t mean being profitable.

With YouTube turning Red, monetization will double. And that is the masterstroke of the entire operation.
In the classical YouTube version, advertisers have to pay to get their ads broadcast.
In the YouTube Red version, users now pay not to see the ads the advertisers are paying for in the classical YouTube version. Either way, money’s coming in.

Moreover, with extensive experience in the field, first from the classical YouTube platform, then enriched by YouTube Music Key, YouTube Red is a true threat to Spotify and Netflix.

We perceive that Gootube is moving towards a typical network strategy. The purpose could be to fund independent content production. Yes. Just like Netflix.
Besides, YouTube Red really is competitive. And to think, Netflix wants to increase its prices…

Of course, it should be noted that those who don’t want to subscribe to YouTube Red will still have access to full-of-ads YouTube, as we all know it. For now…

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Brahim Jaouane

I am a Digital Marketing specialist specialized in SEO at eXo Platform. Passionate about new technologies and Digital Marketing. With 10 years' experience, I support companies in their digital communication strategies and implement the tools necessary for their success. My approach combines the use of different traffic acquisition levers and an optimization of the user experience to convert visitors into customers. After various digital experiences in communication agencies as well as in B2B company, I have a wide range of skills and I am able to manage the digital marketing strategy of small and medium-sized companies.