Cartoon of the Week: Gartner and the Conquest of the 7 Crowns

After the acquisition of GetApp on July 1, 2015, Gartner, in its creeping territorial expansion, “went after” Capterra, announcing its acquisition on September 25, 2015.

It looks like this leading technology research and analysis company removes threats by buying them.
Indeed, Gartner has very well understood that, to keep ruling, it has to use reviews by real users as well as those by specialists. Dialogue and shared experiences have much more value than analysts’ jargon. Makes sense.

Since reviews by providers are gaining more ground and audience in this burgeoning market, Gartner’s mutation is no exception.
In its acquisition of both GetApp and Capterra, Gartner made a very smart move. In the context of software democratization, unify to conquer sounds very much appropriate.
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Brahim Jaouane

I am a Digital Marketing specialist specialized in SEO at eXo Platform. Passionate about new technologies and Digital Marketing. With 10 years' experience, I support companies in their digital communication strategies and implement the tools necessary for their success. My approach combines the use of different traffic acquisition levers and an optimization of the user experience to convert visitors into customers. After various digital experiences in communication agencies as well as in B2B company, I have a wide range of skills and I am able to manage the digital marketing strategy of small and medium-sized companies.